A printed QR code is the only piece of print that can tell you whether anybody looked at it. Every paid plan records every scan, so the label, the poster and the packaging stop being guesswork.
What your scan reports look like
This is a real report, drawn with sample figures from a label campaign.
Device
Operating system
Country
The spike is the day stock reached shelves. If a run goes out and the line stays flat, the labels are on a pallet somewhere rather than in front of customers, and you know within days instead of at the next stock take.
Print two versions with two codes, one with a scan me frame and one without. The scan counts settle the argument in a fortnight, and it is the same product either way so nothing else changes.
Ninety one per cent of these scans are on a phone at a weekend. That tells you when to put the seasonal offer behind the code, and when not to bother.
Country breakdowns catch distribution you did not plan. Scans from Ireland on a UK-only line is a conversation worth having with your wholesaler.
No cookies, no third party tags and no raw IP addresses. A visitor is counted using a salted one way hash with the last part of the address removed first, which is enough to tell one phone from another and useless for anything else. That is why the hosted pages need no cookie banner.
What a scan report actually answers
Print has always been measured by faith. You approve artwork, pay for a run, send it out, and wait to see whether sales move. A code closes that loop: you can see the moment stock reached shelves, which version of the artwork people preferred, and whether anyone in a market you do not sell to is holding your product.
Four questions worth the subscription on their own
Did the print run land?
Scans start the day product reaches customers, not the day it leaves you. A flat line a fortnight after despatch means the run is sitting in a warehouse. That is worth knowing in days rather than at the next stock take.
Which artwork wins?
Run two codes across two versions of a label, one with a scan me frame and one without, and let a fortnight of scans settle it. The product is identical, so nothing else can explain the difference. Most people find the framed version roughly doubles scans, which is worth knowing before the next hundred thousand labels.
When are people actually scanning?
Packaging gets scanned at home, at weekends, on a phone. Posters get scanned on weekday commutes. Knowing which pattern yours follows tells you when to change what sits behind the code, and there is no reprint involved in acting on it.
Where is your product ending up?
Country and device breakdowns quietly reveal distribution you did not plan. Scans from a country you do not sell into are either a wholesaler conversation or a new market, and either way you would rather know.
How this pays for itself
A single label reprint typically costs more than a year of any of our plans. Catching one wrong allergen line, one dead campaign, or one artwork version that nobody scans is enough to cover the subscription several times over. The reports are not the product, but they are how you find out the product is working.
Measured without the creepy bits
There are no cookies, no third party tags and no advertising pixels anywhere in this. We never store a raw IP address: the last part is stripped and what remains is put through a salted one way hash, which is enough to tell one phone from another across a day and useless for anything else. Nobody is being followed around the internet, which is also why the hosted pages need no cookie banner.
Bots, link previewers and monitoring services are filtered out, so the numbers you see are people rather than software.
Common questions
Which plans include scan reports?
Every paid plan. Free codes are deliberately not tracked at all, which is why they are free.
How far back does the history go?
For the life of your plan. We keep detailed scan rows for 400 days by default and the running totals indefinitely, so year on year comparisons survive.
Can I see who scanned my code?
No, and neither can we. You see counts, days, device types and countries. There is no identity behind any of it by design.
Do the reports work if I use my own short link or a printed batch?
Yes. Anything scanning through your code is counted, however the code got in front of somebody.
What happens to my history if a plan lapses?
Nothing is deleted. Reports pause while the account is dormant and come straight back, complete, when you reactivate.